Five Cents Ten Cents

Wednesday, June 27, 2007

Money savers: see less and you buy less

In an earlier post on "We covet what we see", I touched on how you are programmed to want more than what you really need. Underpining this behaviour is how your desires are stoked by the images you see trying to get you to fulfil that perceived need or want.

If seeing is believing and making us buy stuff that we don't need. Then the way to save money is to see less so that we will buy less!

How does this work
You receive tonnes and tonnes of mailers from your credit and debit card companies all the time filled with glossy brochures and incredible good deals and discounts for fashion items, accessories, jewellery, electronic gadgets, toys, furniture and so on. In order for us to curb our unnecessary spending, you can slowly wean yourself off this diet of glossy brochures and glimmering big offers by putting them aside and not reading them when you first receive them. Just put them to one side and wait for the rag-and-bone man or your charity organisation to come for their monthly collection of old newspapers and magazines and put these brochures together with the pile and recycle for a greener world!

Cut down stimuli to your brain to make you buy stuff
If you know how the brain works, our desires tend to be activated by the images we see and the thoughts generated to get us to consume this product or that service. This is what advertising is all about, trying to change our attitudes and preferably our buying behaviour towards a particular product or service. For you to save money and cut down on spending, you have to consider cutting down the amount of stimuli your brain is getting about consumption.

Go on, try out this techique for one week and report if you have had any success in being less inclined to buy stuff you don't need!

Be well and prosper.

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