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Showing posts with label making money. Show all posts
Showing posts with label making money. Show all posts

Monday, June 18, 2007

Making Money is Fun!


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Originally uploaded by panzergrenadier
We sometimes get too serious about making money! We get stressed over the lack of it. We agonise over how to get more of it. And we lose sleep if we lose some of it!

Why does money (or the lack thereof) have such an impact on our lives?

Money makes the world go round

Let's face it, we live in a globalised world run largely on the capitalistic, free market model where the exchange of goods and services is determined by demand and supply...AT A PRICE! That price means we have to pay for goods and service we consume. One of my good toastmasters friends, Patrick Chang once quipped that his mother told him, "Money is not everything, but everything is money!"

How true! In the backdrop of rising consumer prices, we need to work or run a business to earn an income that supports our living standard and it boils down to how much we earn and how much we spend. But have you ever paused to wonder why money is giving you so much pressure in life? That it may even affect your health, your state of mind, your happiness?

Why are we unhappy over money
Part of the cause of our own unhappiness over money is the scarcity mentality. We grasp what relatively "little" we have tightly because we are afraid to lose it. We think that it's a zero sum game, every dollar I spend is a dollar I have less! That's true only if your tap of income cash flows has dried up. One of the greatest fallacies we have in life is that I need to have ______. You can fill in the blank yourself. Our needs and our wants are different but few of us realise that we are driven by our wants most of the time.

Think for your own life. Look at the watch you wear, the brand of shoes you have chosen, that haircut or hairstyle you have on your head. You chose the brand, the cost and the product or service. Was it to satisfy your need or your want or both? In our consumption culture, we rarely pause and think about separating our needs and wants and because of our inate drive to want more, we tend to spend beyond our means, giving us financial pressure, being a slave to our jobs and being a slave to money.

Choose to satisfy your need or your want
There is another way out. You can control your spending by controlling your thoughts and attitudes towards how money should be allocated to our needs vs our wants. Our wants are plentiful and insatiable. Our needs, on the other hand, are limited and can be satisfied within a moderate spending pattern. What it takes is the discipline and focus that can only come if you make a conscious effort to distinguish between a need and a want.

I am not advocating being a miser and depriving yourself the fruits of your labour and buying clothes to look and feel good, food that satisfies your hunger and yet gives you a pleasurable dining experience. It is not wrong to own that fancy car, watch or home. What I am advocating is a consciousness, that ability to decide and not let your own inate desires drive you to consume. This consciousness comes gradually, through slowly coming to the realisation that, at whatever income levels and whatever wealth, if you cannot differentiate between needs and wants, then you will find that you need to drive yourself to that income level that feeds this insatiable desire, this never-ending cycle of consumption.

Save and invest, there are no shortcuts without high risks
Making money should be fun if you are not under the constant pressure to pay bills and expenses driven by conscious and unconscious wants. You can have abundance in your life if you take steps to prioritise your spending and to eliminate debt. Use your hard-earned income to save and invest consistently. To invest in genuine investments that yield slow but steady returns for the future. Overtime, you realise that making money can be fun because the more your earn and invest, the more your passive income grows and works hard for you! You are working hard to build up investible savings that also works hard for you 24x7x365.

Financial independence and security is important. But it comes not just purely from earning more money or buying lottery tickets. It comes also from knowing what you want to spend and knowing the consequences of each spending decision.

May you find that knowledge so that you can enjoy the process of making money!

Be well and prosper.

Everybody wants to make money on the internet!


How many of you are old enough to remember the dot.com crash in 2000? How many of you recall companies closing down one by one, with IT engineers, application programmers, systems programmers all retrenched? How many of you remember everyone wanted to "tok kong" (dot.com) his business?

Making money on the internet is not easy
If you read any business book about the excesses of the dot.com era, you will realise that easy money is not that easy. For every one success in the dot.com world such as Amazon (yes they still exist and are actually profitable selling books, toys, even groceries online!), there are many instances of companies that go into Chapter 11 or bankruptcy.

What does it take to make money on the internet? What are the actual business models that work and those that do not? How do you know if the "investment opportunity" or "high yield investment program" in front of you is a scam or not?

Ways to make (and lose!) money on the internet
Welcome to the real world making money on the internet. There are many ways, both legitimate and illegitimate to make money and for that matter, lose money via the internet. If you read any internet marketing book sold by a "guru" or attend an expensive course on internet marketing, you will realise that there are fundamentally a few business models to make money on the internet.

1. Sell your product or a service
This is a no-brainer. The internet or world-wide-web has vastly reduced the costs of doing business on the internet. Previously, most business was done largely within a geographic area, especially if you bought and sold goods. Only large organisations that specialises in import/exports typically engaged in global commerce as the economies of scale were large enough for them to defray the costs of transportation.

The introduction of the internet and the ability for the individual to get online via his broadband (or even 56kps dial-up) connection now allows us opportunity to sells services/intellectual property over the internet at very low transport costs. This has spawned multitudes of websites selling you e-books and get-rich-schemes for as low as USD 29.95! Many of these schemes are scams because the easy availability of information means that most knowledge is available via public domain or creative commons resources such as Wikipedia, personal blogs, groups, forums etc. All this information as well as misinformation is available for the cost of your monthly broadband subscription plus a little investment in a computer.

If you are thinking of selling something on the internet, start by selling stuff you already have e.g. using online auctions such as eBay or Yahoo! to get rid of stuff that you still own but hardly use. If you are already operating a bricks and mortar store or business, considering using the internet as a marketing and ordering channel for your distributors and customers!

2. Sell someone else's product or a service
This is where the market for affiliate marketing comes in. Basically, the internet is the new place for advertisers to place advertisements everywhere. So now the cost to advertisers are very low, i.e. virtually anyone can be an affiliate but only if you refer successfully your user to the principal's website or if he makes a transaction, then you get a commission. There are many affiliate programs around e.g. Commission Junction, AuctionAds, TextLink Ads etc. This is one of the means for full-time internet marketers to conduct their business activities.

3. Run a blog and website and get paid for advertising clicks
The way for small websites or bloggers to earn some pocket money is by monetising their virtual real estate. AdSense is one such program that pays you each time a visitor to your website clicks on ads relevant to them. How it works it that Google AdSense is able to intelligently understand what is the topic of your website through keywords and they will send relevant advertisements to your target audience. Each time someone who visits your website clicks on an advertisement, you make some money. In order to monetise your website, you need to have traffic. Before you can have traffic, your blog/website needs to have content, i.e. why would visitors want to visit your website or blog if there is nothing in it for them?

AdSense is something I am trying and it is not easy. You have to rack your brains to think up of good content and to visit social networking sites such as forums to attract traffic to your blog. In addition, search engine optimisation techniques such as keywords will only get you so far. It is a challenge to be able to produce consistent results. But this is a avenue for those who are able to build portals or communities where people gather and result in high traffic.

Many paths lead to Rome
Many roads take us along the path towards the goal of making money on the internet. Some paths are long, arduous but ultimately rewarding. Other paths may be relatively quick, fast but eventually draining. Whichever path you choose, remember this. Money is not everything. ;-)

Friday, June 15, 2007

Does AdSense Work? A Singaporean Perspective

Many of you have heard of AdSense. Some of you who like myself have started trying it out recently. And some of you are even AdSense experts making decent pocket money running AdSense advertisements in your blog, website or portal.

Is AdSense for real?
The burning question that I had when I was in your shoes on 27 March 2007 when I first started my AdSense journey was... Is this for real?

Like many sceptical Singaporeans, I thought will an idea like AdSense work in our context? Isn't it more US-centric and hence most of the value will be created there and not here? These and many doubts filled my mind as I hesitantly dabbled in the world of AdSense. As expected, because I was only "playing" with it and not seriously thinking about how to run a proper blog, my results were mediocre to say the least.

A slow start in AdSense
I had an AdSense account since 27 March 2007 but didn't really go into placing Ads and more importantly creating focussed content on my blogs until sometime in mid-May 2007. Hence, my early results were not surprisingly, dismal. Average single digit number of page impressions and a click-through-rate (CTR) of 0.00% which translates into earning of ... a......grand ..... total of...

Zero, nil, nada, kosong and 零蛋!


I began to read up about how AdSense works and what it takes to generate traffic to my blog. What I learnt was to engage the internet community, to participate in relevant forums, to post quality content about things I know and to develop a niche where I am comfortable blogging whether AdSense earnings comes (or not!). Lo and behold, my results starting to become better as I blogged on specific topics I understood, for example, treasury bills. I also blogged about my approach to financial freedom and discussed topics that were generated because, you, readers asked questions about how to invest in this type of instrument or that type of instrument.

Turning the corner
My efforts were starting to bear fruit. Prior to the increased intensity and depth to which I wrote my blog posts, my results were only a meagre USD 6.41 as at 31 May 2007 as seen below:


But it climbed up steadily as what I wrote appears to have resonated with my audience, my page impressions started to go up to 100, 150 and hit a high of 274 at one stage! Consumer behaviour is such that typical click-through rates are closer to 1% to 5% for the "average" website and I was quite happy to see that as at 15 June 2007, it has grown to the current USD 48.99 for the period of 1 June to 15 June 2007. I would like to thank all readers who have found value in my blog in learning and sharing together about how we can grow save money, invest wisely and grow together on our journey towards realistic financial freedom.

Google AdSense allows you to request for cash-out only when you reach USD 100. Hence, I am still working hard to deliver useful content in this and other of my blogs so that more people can join this learning journey together towards total financial freedom. ;-)

What I continue to learn from my AdSense journey
I learnt from my AdSense journey that it boils down to human behaviour and you need to generate genuine human traffic so that the relevant ads when delivered to the targetted group of potential interested visitors will translate into a click to the advertiser's webpage. In order to do that, there are no shortcuts except to write useful content, have a clean design and to invest in writing about things you love or or passionate about. Like many of you, I am passionate about financial freedom but I am realistic enough to understand that there is no short-cuts to success. My blogging regime takes me past 1 am most nights and can be very tiring physically. But mentally I am all charged up and enthused because I believe in what I write and I write what I believe in.

For those of you who may have that hidden talent, that pet topic, that immense experience in a field or domain that many others do not possess. If you are able to write, an articulate your thoughts and have sufficient IT skills to set up a blogger / wordpress blog or your own website, consider trying out AdSense. It might just earn you enough to pay off your broadband connection and perhaps help you add to your retirement fund! ;-)

Be well and prosper, and you may prosper in five cents and ten cents with AdSense.


How to monetise junk in your home using Yahoo Auctions!


You bought that game console, original book, collectible toy 1 year ago and now you do not use it. You realise that item you had purchased and used for a while now does not have much use to you. But do you know that it may be the perfect item for a student who is on a tight budget? A working adult who wants to make his money stretch and even second hand goods dealers who want to buy second hand items in good condition?

Welcome to Yahoo auctions!

What are internet auctions
Internet auctions are nothing new and they have been around for some time. I even remember attending a talk way back in early 2000s where I met the founders of Interauct!-- a local auction site that positioned themselves as the "eBay of Singapore". Sadly, I just went to their website recently and the website is a pale shadow of its heydays where there were thousands ot items listed and bidded daily. The entrance into the Singapore market by the big boys like ebay and Yahoo auctions have muscled in and now these two websites are where the buying and selling are taking place.

Why would you want to consider Yahoo Auctions?
It's free. :-)

Ebay charges a fee for users to list and sell their items online. However, Yahoo Auctions still does it FOR FREE! Where do such opportunities still exist?

Listing what is a piece of useless junk or superfluous item in your home inventory and selling it allows you to monetise what is taking up precious space in your home. The cash flow released back to you allows you to save and invest and then allow you to buy that next item or gadget (and of course become a piece of useless junk again in 1-10 years' time! ;-)) again. The cycle of continues....

So what do you need to do to get on Yahoo Auctions. First of all, you may want to create a Yahoo ID/email that you can use for various Yahoo services. Secondly, you can then register for Yahoo Auctions, verify your credit card info/paypal and you can start listing your item and selling it for a few dollars to add to your retirement fund!

The fun part about Yahoo Auctions is that you learn how to package, market and target your Ad to make it appealing for potential buyers to bid for your item. This is teaching me a little bit more about being a better sales person and is a useful skill. Given that many of you out there have broadband access already costing you $30 to $60 a month, why not leverage on it, look at what you can sell, what is sellable in today's market and start monetising your junk using Yahoo Auctions!

P.S. I do not get a commission for recommending Yahoo Auctions but a friend of mine who is a experienced online seller of collectibles and jigsaws has tried both Yahoo Auctions and Ebay highly recommends Yahoo Auctions if you intend to sell to the Singapore market.

Be well and prosper (a little) selling stuff online. :-)

Thursday, June 14, 2007

We want it all and we want it now!!!

Many websites and "get rich schemes" abound in the internet because we human beings tend to want to make more money and make more money now! But as I travel along this road of personal investments and finance. I realise the road is long and the journey is hard, and that is part of the reason why I started this blog-- to write down those small five cents ten cents nuggets of information that I learnt from experience, from listening and from reading.

The further I travel along this road to financial freedom, the more I realise the "secret" and "magic formula" is there for all to see. There is no quick road to financial freedom. There is no quick way to riches. There is no quick way to be financially free. BUT... there is a way to develop our own individual methods to financial freedom by reading, understanding and internalising some of the fundamental principles that many know, some share but few practice!

What are these principles?

Live within your means
Firstly, live below your means. Some people take offence at this principle. Some of you feel that having worked so hard, you should enjoy the fruits of your own labour. I have no arguments with that, but I am of the view that by all means enjoy the finer things in life, subject to your income levels. There is no point enjoying a rich lifestyle funded by income that leaves you with little savings unless you are 100% sure that the world will end tomorrow. But if that tomorrow never comes, what will you live on then? You can choose to accept this principle or not. My experience has been that those who have become financially free typically are not the one-off lottery winners but rather, the frugal workers who earn a average wage but by leveraging on the power of living within their means, saving the remainder and investing it in relatively safe yielding investments, they grow their money slowly but surely until they can retire on their passive income.

Save and invest consistently
Savings and investment comes naturally if you develop the propensity to save. Savings left in the bank savings account does nothing much. Savings invested into fixed deposits, treasury bills and some equities, unit trusts or investment property helps to grow. The choice of investment is a function of your risk profile and your level of sophistication as an investor. The more savvy you are, the more able you are to balance the risk-reward trade-off for investments. For those who do not understand the different between a blue-chip and a potato chip can leave their money in treasury bills and/or time or fixed deposits. Let the power of compound interest then work for you.

Take responsibility for your finances
No one except for yourself is responsible for your own financial situation. Your choices in your lifestyle as reflected in the food you eat, the places you shop, the things you buy all percolate down and register themselves in your financial circumstances. Do not say blame the rising cost of living, do not blame COE/ERP rates, and do not blame your pay for the choices you make when you spend. Take a step back, think for a moment. Why do you NEED that Louis Vuitton bag, why do you NEED to drive a car, why do you NEED that big house? Are you sure it is a NEED and not a WANT? There are no right or wrong answers. Your choices determine your financial situation.

Enjoy the journey
The road to financial journey is long and hard. But enjoy the journey. I found that my own journey has been filled with ups and downs. I learnt some painful lessons in poor investments and lost money. I also took responsibility for my losses and started to read up, to learn and to invest. Now, I am in a much stronger financial position and understanding than I was when I first stepped into the working world. Enjoy the ability not to worry about your financial security, enjoy knowing that YOU are in control of your finances. Enjoy the process of being a good steward and guardian of the resources that are at your disposal. Enjoy being financially free, one realistic step at a time.

Monday, June 11, 2007

We see, we covet, we spend


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Originally uploaded by panzergrenadier
The Great Singapore Sale is on and hordes of Singaporean residents and tourists and all scrambling for the best deals, the cheapest bargains and the best buys! So what is it with our consumeristic tendencies? What is built into our DNA that we want to buy, consume and spend?

I remember watching the film, "Seven" which was about how a pair of detectives played by Morgan Freeman and Brad Pitt were chasing after a serial killer who stalked and killed his victims for their sins, each of them being the seven deadly sins as mentioned in christian teaching: Greed; gluttony; sloth; wrath; envy; lust and pride. During one of the scenes, the observation was made, "we covet what we see".

We covet what we see
How does this point relate to personal finance and spending. Our consumer culture is very focussed on our individual self-worth being validated through the acquisition of material goods and services. How do we become aware of such goods and services? We become aware through the relentless bombardment of images, sounds and words extolling the virtues of owning that Louis Vuitton bag, carrying that Montblanc pen in your shirt pocket and driving that BMW 5 series down Orchard Road. We see the advertisers' television advertisements, shop displays, goods and items in shopping malls and retail outlets.

All our senses are constantly flooded with messages subtle and overt to see, to lust, to envy and finally to tip our decision point in pulling out our wallet to buy and pay for that something we justify saying, "but...I NEED it!"

The great lie
We covet what we see and we use that great lie many times to confuse ourselves between wants and needs. I too fall prey in my moments of weakness, to keep up with the Lims, Tans and Kohs to make that impulse buy. Now that I have seen the fragility of this economic existence that we eke out for ourselves with our hard earned salaries, I realise that the power lies within myself to reject this great lie and keep asking myself, "Is this a want or a need"?

I am not advocating a totally ascetic lifestyle where you do not consume anything. We still need to meet our basic needs of food, shelter, safety etc. But we can make our economic decisions more pragmatically, to give in to that occasional indulgence --key word being "occasional", so that we live within our means and continue to save and invest for our financial futures.

Do you want to...
Do you want to live a life free from financial worry, anxiety and restlessness?
Do you want to maximise how hard your every dollar earned works for you?
Do you want to be able to say you are the master of your own financial destiny?

If you want any of this, you must first learn to manage your own humanity. Our shared weaknesses, that we see, we covet and we spend.

The power lies within you to redefine your relationship with money and with your own finances.

Be well and prosper!

Thursday, June 7, 2007

Is emailcashpro a scam?

I was thinking the EXACT same thing when I first encountered emailcashpro.

I was sceptical. I was doubtful. And I was curious!

For those who have tried internet marketing programs, you will realise there are 1001 different types of programs available online now. What works and what does not? The reality is that we need to give it a try to see how it goes.

Tentative steps into the big grey world of internet marketing
My foray into the world of internet marketing started when I discovered that you can monetise your blog by putting AdSense advertisements on the valuable real estate that is the blog. Following the collapse of the dot.com bust, one of the key lessons learnt from that episode was that no matter how good or bleeding edge the technology was or is, you still need to have a viable business in terms of some actual goods or services that is transacted so that value creation can be sustained and meaningful exchange of benefits can take place.

First steps with AdSense
I put in AdSense to my personal blog ganxiezhu and didn't touch it for some time. Then I realise I had to login to my AdSense account to be able to view my account and I realised that I had $1.09 there after 2 months of relative infrequent posts. This piqued my interest and I started to lurk around different forums to see if it was the real deal. After a couple of weekday nights of research, I realise that Google is not valued at USD 500+ a share for nothing. The whole idea of delivering advertisements to content providers websites i.e. blog publishers or website content publishers and only charging advertisers for each click (or conversion) from the page impressions garnered is one of those paradigm shifts in value delivery that one has to try it out to believe. I will post more about my AdSense adventure with real figures and background commentary on how I got there ;-)

So is emailcashpro the real deal?
But let's concentrate on emailcashpro for this post.

Emailcashpro is also a form of advertising. Instead of using the Google model, Emailcashpro's business model is essentially selling advertisers eyeballs using targetting mailing lists of consumers who sign up for specific areas of interest.

http://www.emailcashpro.com

From the horse's mouth
This is how it works (source: http://www.emailcashpro.com)

"How it works

Step 1: Sign up as a member for FREE

Join EmailCashPro as a member for free and select the kind of emails you are interested in receiving.

Step 2: Read emails that you are interested

Receive Paid Emails that match your profile and interest. These emails will have subject headlines that start with **SoloAd**, followed by a description of the content of the Paid Email. Browse through the subject description. If you are interested in the subject, click on the link in the email to view the content. Click here for a screenshot of a sample Paid Email you will receive.

Once you click on the Paid Link and visit the advertiser's website for 30 seconds, your account will be credited with 1 point. Your accumulated points will then be converted into cash credits on the first week of every month. The conversion is done based on 40% of our total earnings for the previous month. This means we share 40% of our total revenue with our members! Our conversion for the last few months ranges from 0.55 cents to 0.75 cents.

Step 3: Share good stuff with your friends

The most powerful part of EmailCashPro is our 4 level referral system. When you refer other people to join EmailCashPro, you will receive 50% of your referral's earnings on level 1, 20% of your referral's earnings on level 2, 15% of your referral's earnings on level 3 and 10% of your referral's earnings on level 4.

Never underestimate the power of cents. With our 4 level referral system, your income can easily be in the order of $100s a month!

“I’d rather have 1 percent of 100 people’s efforts than 100 percent of my own.” - J. Paul Getty, one of the world's first billionaire.

You can easily build your referral team by sending invitation letters, informing your friends about our latest members only offer or by sharing interesting Paid Emails with them. More details are provided in your Members Login Page.

Step 4: Receive cheque in your letter box

Once your account reaches our minimum payout of S$11, you can request for a cash-out from us. For Singapore members, you can cash out your earning through cheque or paypal. For International members, you can cash out through paypal. All payment will be made in Singapore dollars."

A form of MLM?
It is essentially a form of multi-level marketing in the sense that they also use the concept of downlines as you can see in Step 3. However, unlike traditional forms of MLM, emailcashpro does not require any upfront fee except for your time to enrol more email consumers to expand their eyeballs. However from what I read in forums and posts, it is not easy to make money purely from reading emails as it is literally only a couple of cents for each email and advertiser's website visited. To make serious pocket money, one has to invest in time and effort to sign up more referrals.

Conclusion
I think emailcashpro is worthwhile to give it a try mainly for the educational aspects. I am still a relative newbie in terms of internet marketing techniques and it's good to see for yourself why certain systems work and why others do not. Also, based on my experience, it does not look too good to be true because they do not promise millions. They only hint at making hundreds per month which is not terribly exciting to those who want to MMM (make more money) fast!

If you think you want to try emailcashpro, do sign up on the big button conveniently located above and many thanks! My first $10 of proceeds will be donated to my toastmasters club so I will only benefit after slogging out beyond earning the first $10.

Be well and prosper... And don't forget to click! :-)